L’Atelier Robuchon Mayfai is a chain of unique restaurants. A new location is being built in London and its premiere is promoted by a luxurious silver Citroën Traction Avant.
“JR International will relaunch its Mayfair restaurant in London as L’Atelier Robuchon in early autumn; similar to the international star L’Atelier in Hong Kong, Miami, Taipei, Las Vegas and Geneva.
The relaunch of the restaurant is led by Andrea Cofini (supervised by David Alves, Group Executive Chef), who joined the Robuchon brand in 2014, after working at L’Atelier de Joël Robuchon in Paris and more recently Robuchon Shanghai. The menu will feature Robuchon’s acclaimed Purée de Pomme de Terre, often referred to as the best mashed potatoes in the world, keeping in mind the heritage that built the Robuchon empire, while Andrea’s modern, elevated variety will complete the dinner offering.
L’Atelier features an excellent bar program that includes a culinary element and, for the first time, invites guests to the bar to enjoy a new live music program late into the evening. The opening marks a new era for Robuchon and an exciting time for London’s dining scene. – informs the restaurant chain.
Check out: new Citroen cars
As part of the promotion, the luxury Citroën Traction Avant is driving around London. It is branded with the restaurant’s logo and is being used as part of a campaign to prepare the UK capital for the opening of a new exclusive restaurant.
source: L’Atelier Robuchon Mayfai