Kia Cap Orient cars, 20 years of expertise and innovation in Lorient and Vannes

The Kia dealership in Vannes and Lorient, Cap Orient Automobiles is celebrating its 20th anniversary this year. An opportunity to find out more about this dynamic and innovative car manufacturer in Élisabeth Court, head of the Morbihan business, who looks back on two decades of events with the Korean brand.

Kia Cap Orient Automobiles is celebrating its twentieth anniversary

For you, is the car a family affair?

Elizabeth Court: Absolutely. This is an industry I have always been involved in since I came from a family of mechanics who owned a Judiciary garage in Lorient. In the 1990s, I took over from my parents the head of the family business, before embarking on a journey with Kia in 2004. It was a real gamble at the time, the brand being so unknown. However, I quickly realized its potential.

Twenty years later, you manage two Kia dealerships in Morbihan. What conclusions do you draw from it?

The results are very good. We have two Kia sales points, in Lorient and Vannes, where we sell 600 cars every year. In twenty years, we have established a fleet of more than 7,000 Kia vehicles in the department. This constant growth shows the strength of the brand and our commitment.

Maintain your car at the Kia store in Lorient and Vannes © Kia Cap Orient Cars

What services are offered at your Kia dealership?

We sell new and used Kia vehicles and provide comprehensive after-sales service, especially in terms of vehicle maintenance provided by the brand’s 7-year warranty.

What is your relationship with your customers?

For us, it is important to maintain a relationship of trust and closeness with our customers. Our motivated and dynamic team works in a friendly and pleasant environment, while maintaining a commitment to quality and attention to our customers. There is a harmony between our employees and our customers, which is a real plus for everyone.

This year, your company Kia Cap Orient Automobiles is celebrating its 20th anniversary. What are you planning for this event?

To celebrate this anniversary, we are organizing several events, including an open weekend from June 14 to 16, 2024 at our businesses in Vannes and Lorient, as well as special evenings. It will be a great opportunity to celebrate these twenty years with our customers who have accompanied us throughout this journey.

The team at the Kia store in Lorient © Kia Cap Orient Cars

Kia: a well-established car manufacturer in Morbihan

Can you introduce us to the Kia car brand?

Kia is a brand that comes to us from South Korea, where it was founded in 1944. In France, it sells a variety that includes 11 types of hot, electric, hybrid and hybrid cars, namely Picanto, Stonic. , the Ceed family (Ceed, Ceed SW, ProCeed and XCeed), as well as the Niro, Sportage, Sorento, not to mention the EV6 and EV9.

Why did you choose to open a Kia store?

What really convinced me about Kia is the quality and modernity of the products it offers. The brand creates well-designed and well-equipped cars, while constantly innovating through real actions, for example the famous 7-year warranty on cars.

Can you tell us more about this 7-year guarantee and the impact it has had on the brand?

It is a revolutionary idea that greatly contributed to making the brand known and that contributed to its development in the American and European markets, by providing an element of assurance to customers. It was not easy to enter the market with a product different from what motorists were familiar with, but it was a success. Today, Kia is one of the 8 best-selling brands in Morbihan!

New products and innovations: the next big projects at Kia

What’s new coming to Kia?

In 2024, Kia is launching its new family electric car model: the EV3. It continues its development, with the intention of 2025 to release a new car every two months. The aim is to offer a complete range of electric and plug-in hybrid vehicles. At the same time, the brand is planning its arrival in the professional car market with the launch of a range of utility vehicles.

So, Kia is a powerful car brand that never stops innovating?

Absolutely. Kia places great importance on innovation, whether in terms of vehicle design or technology, to match the evolving expectations of drivers. It is a brand that is ahead of its time as it is already interested in the development of hydrogen cars that may see the light of day on the car market in the future.