HP title sponsor of the Ferrari F1 team

Ferrari and HP today announce a historic, multi-year partnership. At the upcoming Miami GP, HP will be in the car and clothes for the first time.

From now on, say Scuderia Ferrari HP when you mention the famous F1 racing team. HP has signed a multi-year deal with the Maranello team as title sponsor. Part of the partnership is the integration of HP products and services, including PCs and peripherals, conferencing technology and printing capabilities.

The partnership with HP should enable the F1 team to increase training accuracy and improve strategic decisions on and off the track, Ferrari said.

Before the Miami Grand Prix (May 3-5), there will be the unveiling of the new Scuderia Ferrari HP. It will debut in an exclusive edition designed specifically for Miami.

In addition to the Ferrari F1 team, the partnership also applies to the Scuderia Ferrari Esports team and the Scuderia Ferrari car driven by Maya Weug in the all-female F1 Academy series.

The HP logo will feature on the F1 car as well as on the team apparel and racing overalls of drivers Charles Leclerc and Carlos Sainz.

Feedback from HP and Ferrari

“Our founder passed on to us his constant desire to make progress. This is based on our drive to invent the road and track, as well as our commitment to a sustainable future, from CO2 neutrality to the education of the new generation,” said Benedetto Vigna , CEO of Ferrari.

“We have found similar values ​​in HP, making it an ideal partner. We look forward to beginning our partnership and taking on new opportunities and challenges together.

“With technology, performance and unique craftsmanship that drive the future, the partnership between HP and Ferrari is perfect,” said Enrique Lores, CEO of HP Inc.

“Both brands are built on rich histories that have stood the test of time. Through this unique partnership, we also have the opportunity to reach new audiences, drive business growth and create lasting impact for our mutual customers and communities. Together we will raise the bar global race to accelerate sustainable innovation.”