Hyundai is improving driver’s licenses for its self-driving cars!

The technology used in the development of autonomous vehicles has only advanced in recent years … but it still creates some fear among a large number of users. Just last week, Eric AdamsThe mayor of New York, supported this by announcing the start of self-driving car tests in the arteries of the city. big apple…as long as someone is in the car to jump behind the wheel with minimal worry.

Shame on the technologists… an obvious one for everyone else. According to investigation led by AAA in the US and published last month, 66% of respondents said they were “concerned” about the potential deployment of self-driving cars in their city. They were only 54% in 2021. Developers are aware of this and some of them have already announced that they will stop their investments in this area. On this subject, we published recently article on the abandonment ofApple about its self-driving car project and what it means for the entire industry. As for brands that still believe in the power of this technology, there is only one option left to influence their world: strong information.

No arrest is possible

In this little game of “who will guarantee their potential customers?” “, what is better than the ancestral license test? In the campaign thought of by the organization Youth from MattThe automaker presented its self-driving car, the Ioniq 5, to a driver’s license examiner in an effort to demonstrate that it drives as well as ” than a human driver, or better », According to a press release published at the event in South Korea. Thus, Ioniq 5 becomes” the first autonomous vehicle to obtain a driver’s license in Nevada »- where the film was shot -.

In spot, produced by Daniel Mercadante and produced by Stock Photos, Hyundai shows the story of Pearl Outlaw, a former Paralympic athlete with visual impairment, to show how this technology can make his life easier. At first glance, our main character – and especially his mother – is afraid … so as to reassure them as much as possible, Hyundai he puts his car in his steps as if he were any driver. So we can see the car crossing the streets of Nevada under the watchful eyes of Candice Jones, a certified examiner. There Ioniq 5 completes the test with perfect marks, eliminating the fear of the children in pairs.

Is it enough to change the opinion of many people?

As the brand points out, the aim of the campaign is to change the consumer’s perception of autonomous driving technology, which suffers from a lack of trust, and to show the benefits it can bring to their daily lives. Sungwon Jeesenior vice president and head of global marketing Hyundai car companyhe explained himself: “ As a company that seeks freedom of mobility, we at Hyundai aim to highlight the safety and reliability of the Ioniq 5. “. Before continuing: ” We will therefore continue our efforts to communicate about our AI-based technology » to show all the benefits it can bring « in the daily lives of our customers ».

Little Lulu suffering from blindness, local hero for Hyundai.

Daniel Schäfer, CCO of Youth from Mattmakes a similar comment: “ This technology could be a game changer for a large portion of the population, but there are major trust issues with the general public. We hope this project will spark a conversation about who benefits from driverless cars and what it would take for someone to drive a car without a driver. ».

After winning the tender call launched by Hyundai, Youth from Matt directly involved its three organizations – Young and Matt Neckar, Young and Matt Spree and Jung and Matt Sports -, to implement this campaign, from the development of its creative concept to post-production. The campaign will be advertised online and on the brand’s social networks.