Cupra at Milan Design Week 2024 and “The Rebel Side of Design” (PHOTOS)

In the week of Milano Design Week 2024 Cupra is the main character of the project”The Rebel Side of Creativity“, an exhibition that combines sustainability, technology and design.

Until Sunday 21 April, visitors can take an immersive journey into the present and future of the innovative Spanish brand through this project that will take shape between Cupra Garage Milano at Corso Como 1 and Piazza XXV Aprile and Garibaldi Gallery.

The Cupra DarkRebel, a concept created by Tribe

At the center of the project “The Rebel Side of Creativity” is an illuminating installation Cupra DarkRebela futuristic concept car born from the involvement of the brand’s community of fans and enthusiasts, the Cupra tribe, and more than 270,000 virtual configurations created through the massive configurator.

As a result of the partnership between the brand and the community, the Cupra DarkRebel was born, a car with a bold and unusual appearance, with muscular lines and bodywork that can also be recognized thanks to the liquid and reflective color of mercury. The “unusual” Cupra show car is on display in a display case, like a work of art, in Piazza XXV Aprile for the entire design week.

Vianello: “This is how we push ourselves beyond normal limits”

Pierantonio Vianellodirector of Cupra Italia, said: “The theme of this edition of the Milan Design Week, Materia Natura, gives us the opportunity to continue to show the world our commitment to sustainability, our passion for design, and also the desire to discover new. scope of sharing and The involvement of our tribe. We have created our dream, our ambition expressed in the Cupra DarkRebel concept car, we have given voice to new generations and we have expressed an interest in the design that has led us to abandon the traditional materials of the automotive industry to improve the new capable of taking the Cupra beyond its normal limits.”