In 2022, the CUPRA brand achieved the highest sales results in its history, delivering more than 150,000 vehicles to customers. It has thus become the fastest growing car brand in Europe. The Spanish brand is also doing well in Pomerania. Local representative – CUPRA Plichta, records excellent and excellent results.
CUPRA continues its streak of success in the automotive market. In 2022, 152,900 vehicles were delivered to customers worldwide, an increase of 92.7% compared to the previous year (79,300 vehicles were delivered in 2021). SEAT SA, for its part, closed 2022 with 385,600 vehicles delivered, a decrease of 18.1% compared to 2021 (470,500). Germany remains the leading market for SEAT SA with 105,300 vehicles sold.
In 2022, the CUPRA brand entered the Australian market and opened new stores in Lisbon, Rotterdam and Sydney. In 2023, it is planned to expand the CUPRA Garage network with new showrooms in Berlin, Madrid and Paris.
Sales results show that, as of 2021, CUPRA’s most popular car is the Formentor. In 2022, it sold 97,600 units, representing 63.8% of the brand’s sales and more than a quarter of the total SEAT SA CUPRA Born, after its full year on the market, recorded sales of 31,400 units.
In the Third City there are three CUPRA car dealerships (Gdańsk Letnica and Szadółki and Gdynia) and two SEAT (Gdańsk and Gdynia).
2023 – a successful year
2023 will be a breakthrough year with the production version of the CUPRA Tavascan, the brand’s first electric sports SUV. CUPRA will also expand its offer by introducing new engine versions to its range.
The SEAT brand focuses mainly on limited mobility. Two new electric motorcycles will have their premiere: the SEAT MÓ 125 Performance and the latest version of the SEAT MÓ 50. This year, the Spanish company will also celebrate the 30th anniversary of its factory in Martorell. On this occasion, it announces the complete electrification of the model range.
The local representative is also pleased. The team from Gdynia received the award for best sales in the SEAT brand. Currently, the entire ‘team’ there has gone through the certification process and each of the consultants has completed a multi-month development path as part of the new CUPRA MASTER role.
Therefore, the area of operations of CUPRA Plichta has expanded to a fully functional facility in Gdynia in Morska Street.
The basis of CUPRA sales in Pomerania, as in the rest of the world, is the Formentor, which is also the first model of this brand, which debuted in 2020.