Cupra, the new sports brand of the Spanish manufacturer Seat, is now evolving independently within the group volkswagen. It is present in Europe, but also in South America and even in Mexico, preparing to start its operations in Australia later in 2022.
While there to formalize everything, Cupra’s global director, Wayne Griffiths, hinted that North America could be the next step in the expansion plan.
“We are also developing some markets outside of Australia [car] we want to prove that we can be a global brand, he told the site Drive. For that, you have to consider markets like North America, even if it is in the second phase. At the moment, no decision has been made, but we have started to analyze the market [nord-américain]. »
The current Cupra lineup consists of compact SUVs Guardian and the Ateca, a compact hatchback Leon and an electric car called the Born. Three other models will be added in the middle of the decade, namely the Terramar (petrol and plug-in hybrid) and Tavascan (electric) SUVs, as well as the UrbanRebel (electric) sports hatchback, which will be the most important Cupra in the coming years, according to the vice president of research and development, Werner Tietz.
Terramar will be produced in Hungary in the same factory asAudi Q3 which shares its platform with a 2.0-liter turbocharged engine – as in the Volkswagen Golf GTI Also.
Given the close relationship between Cupra’s products and those of Volkswagen/Audi, any success in North America is likely to come mostly through hybrid and electric models. But for others, the brand is already well known for its unique designs and stamps.
“We’re not looking to copy anyone, we want to do something new – interesting cars that evoke emotions and are fun to drive in the electrified era,” Griffiths explained.
Cupra in Canada, is it a good idea? There are so many attractive European cars that we don’t have here, so we say yes!