- CUPRA Studio is the brand’s designer concept store, where customers have the opportunity to purchase all available models of the Spanish manufacturer.
- The Martorell-based producer currently has 12 CUPRA Studios across the country.
- The Wrocław studio is the largest brand showroom in Poland and the second location in the Lower Silesian Voivodeship.
The Spanish manufacturer opens its CUPRA Studio in Poland, which is located at the Motorpol car dealership in Wrocław. It is the largest brand showroom in the country. CUPRA is bringing back its original store in the Lower Silesian Voivodeship, where it enjoys great popularity. Thanks to the new location, the brand has the opportunity to reach new buyers and inspire them with the atmosphere of Barcelona.
– Each subsequent opening makes us as happy as the first. This is the 12th CUPRA Studio in the country. Watching the continued development of the brand and its community in Poland fills me with great pride. Today, CUPRA Studio is already located in almost all major cities of Poland. If we add to this high-quality service, professional service and care of our exclusive CUPRA Masters, we get the most interesting concept of this type on the market. – says Daria Zielaskiewicz, director of CUPRA and Seat brands in Poland.
CUPRA Studio is a network of designer concept stores where customers can talk primarily about the automotive industry and the Cupra Masters involved, see examples of the Spanish brand and buy them. CUPRA prioritizes meetings with customers, that’s why the team of CUPRA Masters, who are true car lovers, await the visitors of the new Studio. Experts provide support in the process of choosing and customizing cars, as well as answering any customer questions.
The CUPRA Studio space is designed for lovers of the brand, which is why the whole is designed in a way that reflects its extraordinary character. It is also a place where industry and cultural events can take place.
The location of the station is about 900 m2 and is the largest brand studio in Poland. The showroom is located at Aleja Karkonoska 81 in Wrocław and is available to customers from Monday to Friday from 9:00 am to 6:00 pm and Saturday from 9:00 am to 3:00 pm
CUPRA is a brand that combines extraordinary style, emotion and exceptional performance. It was founded in 2018 in Barcelona. The company’s headquarters are in Martorell, and sales are made through a network of special points around the world.
In 2022, the CUPRA brand continued its unprecedented sales growth with almost 152,900 examples sold worldwide. This result turned out to be a great success, as the brand achieved a 93% increase in sales compared to the previous year (80,000 cars were sold).
Proving that electrification and performance go hand in hand, in 2021 CUPRA launched the first 100% electric car, CUPRA Born. In 2022, the company expanded the range of this model to vehicles with different battery capacities, including the most powerful e-Boost version. The brand has also introduced a special edition CUPRA Formentor VZ5.
In 2023, the brand’s second electric model, the CUPRA Tavascan, had its debut. In 2024, the first electric sports SUV, CUPRA Terramar, will appear on the car market. A sharper interpretation of the brand’s electric city car, inspired by the CUPRA Raval concept, is planned for 2025.
CUPRA is the official automotive partner of FC Barcelona and sponsor of the World Padel Tour and eSports Club Finetwork KOI. It supports projects such as the Primavera Sound festival and the production of motor yachts in partnership with De Antonio Yachts.
Brand ambassadors are part of the global CUPRA Tribe team and want to be a catalyst for change. Among them are: the urban entertainer known as TV Boy, Olympic gold medalists Adam Peaty, Melvin Richardson and Saúl Craviotto, German goalkeeper Marc ter Stegen and Ballon d’Or winner and FIFA best player Alexia Putellas. From 2022, the Polish Partner of the CUPRA brand is Szymon Godziek, a specialist competitor in freestyle MTB and freeride.