4 new models by 2025

After years of legal battles between Polestar and Citroën over logo theft, the Sino-Swedish brand will finally be able to sell its cars in France by 2025.

Polestar is a brand of 100% electric charging vehicles present in the Chinese group Geely since 2015. It was previously an independent producer of Volvo and was responsible for participating in various sports programs of the Swedish brand. The idea to transform it into a manufacturer of electric cars made in China arrived in 2017.

However, an important factor prevented its launch process in the region in 2019: the similarity of its logo with that of Citroën.

The logo is very close: plagiarism or not?

The Polestar logo is supposed to represent the North Star. But turn the steering wheel a bit, and you’ll see two chevrons meeting in the middle! Judged drawing very close to Citroen Chevronswhich took Polestar to court for “ fake » and « infringement of its brand “. At that time, the Paris court decided that the French manufacturer was guilty on the basis of theft, but on the second. This legal decision forced Polestar to compensate Citroën in the amount of €150,000.

Finally, the hatchet was buried in 2022, with the removal of these two complaints.

A complete new range planned for 2025

This last hole for its development after passing, Polestar focuses on the production of a full range, planned for 2025, according to our colleagues at Challenges. Indeed, if the Polestar 1 was a good image car for the manufacturer, the Polestar 2 is intended to mock Tesla’s Model 3.

He should not be alone in such a competitive market : Polestar 3 SUV and Polestar 4 crossover are scheduled to be launched this year. They will be joined by the sedan, the Polestar 5, and a new iteration of the Polestar 2, by 2025.

Polestar’s goal is finally produce a complete and appropriate array for a brand aiming to be directed at Premium. There is no room for error with the Sino-Swedish brand.