BMW Group India Sets Pace for Strong Start in 2024.

Gurugram. BMW Group India has posted a strong business performance in the first quarter of 2024 (January – March). BMW Group India delivered 3,680 cars (BMW and MINI) and 1,810 motorcycles (BMW Motorrad). BMW sold 3,510 units and MINI 170 units.

BMW Group India recorded +51% growth in vehicle sales in Q1 (BMW + MINI), driven by strong demand for its Sports Activity Vehicles, Luxury Class and Electric Vehicles. Models such as BMW X7, BMW X3, BMW X1 and BMW 3 Series were exported.

Mr. Vikram Pawah, President of BMW Group India said, “BMW Group India has posted a strong performance in the first quarter of the year. Breaking previous records, Q1 car sales reached new heights with an impressive growth of +51%! Our strong leadership in the luxury electric vehicle market remains undisputed thanks to our wide range of products. The exclusive BMW Luxury Class has also taken a leading position in the segment. Our flagship models are at the top of their game and with significant new launches underway, we will turn up the heat in the luxury market.

BMW Group Electric Vehicles continued their undiminished leadership in the luxury segment through Q1 2024 by delivering 211 units (+26%). The BMW i7 claimed the top spot as the best-selling EV, reflecting the growing appeal of sustainable mobility in the leading segment. The range of luxury EVs on offer – BMW i7, BMW iX, BMW i4, BMW iX1 and MINI SE – fueled even greater demand among customers. The much-awaited BMW i5 will be launched soon and will further add to the EV portfolio.

BMW luxury class raced ahead of others in its segment and registered a massive growth of +152%. The segment of Luxury Class models such as BMW 7 Series, BMW i7, BMW X7 and BMW XM contributed 20% to the total sales. The BMW X7 SAV claimed the position of the number one model of the Luxury Class.

BMW Sports Activity Vehicles (SAV) contributed 54% to sales and grew by +62%. A major role in this performance belongs to SAV models produced in the country. The new X1 was the best-selling SAV with almost 20% share in sales.

BMW 3 Series, best seller BMW sedan, commanded a 16% share in sales. It has become a class-leading executive sedan in its segment.

BMW and MINI 360°

Customers enjoy great value and complete peace of mind with a 360⁰ financial solution from BMW India Financial Services that offers attractive low monthly payments, guaranteed repayments, easy closing options and the opportunity to get a new car among other benefits. 8 out of 10 cars financed by BMW India Financial Services are through BMW and MINI 360⁰.

BMW Group India

With BMW, MINI and Motorrad, the BMW Group has its sights set on the premier sector of the Indian automobile market. Along with cars and motorcycles, the BMW Group’s operations in India include financial services for its paying customers. BMW India and BMW India Financial Services are 100% subsidiaries of the BMW Group and are headquartered in Gurgaon (National Capital Region).

BMW India started operations in 2007. Its various operations include a manufacturing plant in Chennai, a spare parts warehouse in Pune, a training center in Gurgaon NCR and the creation of a dealer network in major cities of the country.

MINI has successfully established itself as the leading small car brand in India since its launch in January 2012. BMW Motorrad officially started its operations as part of the Indian subsidiary of the BMW Group in April 2017.

For BMW, MINI and BMW Motorrad, BMW Group India currently has more than 80 touch points across the country to set high standards in service quality and customer care. BMW Group India has introduced the innovative concept of RetailNext for its dealer network. RetailNext is a holistic and sustainable approach that focuses on customer centricity, flexibility, sustainability, and a high level of payment efficiency. Based on the new design, it focuses on new processes, digital tools and roles that provide a seamless physical experience (both physical and digital).

BMW India Financial Services, a Non-Banking Finance Company (NBFC), started operations in 2010. It operates with three business lines: Retail Finance, Trade Finance and Insurance Solutions (as corporate agents). The services offered through BMW Financial Services India are very useful for the paying customer who needs unique and convenient financial solutions.

If you have any questions, please contact:

BMW Group India

Abhay Dange, Director, Media and Corporate Affairs

Cell: +91 9910481013; Email: Abhay.Dange@bmw.in

Richa Sharma, Business and Finance Communications

Cell: +91 9910022148; Email: Richa.Sharma@bmw.in

Web: www.bmw.in

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