Kia wins 2024 Car Design Award

19.04.2024

The Kia Corporation (Kia) has been recognized at the 2024 Automotive Design Awards ceremony, receiving the distinction of “Brand Design Language”.

As part of its brand launch, Kia launched its new design philosophy, “Opposites United”, in 2021. The design philosophy uses three forces – tension, harmony and power – to create new perspectives and develop new ideas inspired by the opposing forces present in everyday life.

Kia has been praised for its ability to convey consistent design guidelines by introducing products with different designs, all based on the “Opposites United” design philosophy. In line with its vision to provide sustainable mobility solutions, this philosophy unites design concepts and commitment to customer satisfaction in Kia’s market-leading vehicles.

“With its philosophy of the opposite of United, Kia design has taken an unconventional approach with the aim of bringing about change, without fear of taking risks. Unexpected at first glance, new Kia models break the mold of long-established aesthetic criteria to establish a new and modern official language. Constant innovation to establish a new identity,” said the organizers of the Automotive Design Award 2024.

Among the new Kia vehicles that have recently been recognized for their outstanding design, the EV9 has won two of the world’s three major automotive awards, including “World Car of the Year 2024” and “Car, Utility and Truck North America of the Year of 2024.” “. ‘. Kia also won the iF Design Awards, with the EV9 taking the top gold medal.

“Embracing the spirit of Opsites United, Kia Design seeks to harness the power of design to create a future of mobility that is innovative and sustainable; which tries to make people’s lives easier and better,” said Karim Habib, executive vice president and head of global innovation, Kia. “This award is a recognition of the motivation and commitment of many members of our global team who are driven to impact the industry with relevant and meaningful design. We are grateful to be a brand that recognizes the powerful influence that design can have, as we prioritize sustainable, user-centric design.

Since its inception in the 1980s, the Car Design Award has become an international landmark, honoring the design teams behind iconic concept cars, production vehicles and design languages. The jury, made up of journalists from international automotive and design magazines, selects only 10 production car projects and 10 concept car projects from the previous year, as well as the design language of only five brands, to be considered as finalists .

The winners of the Automotive Design Award 2024 were announced during an event held at the ADI Design Museum in Milan, as part of this year’s Milan Design Week. Karim Habib, Head of Global Design and Executive Vice President of Kia, attended the event on behalf of Kia Design to receive the award.

For Milan Design Week, April 15-21, Kia will launch a design-led cultural communication project inspired by its “Opposites United” philosophy.