Hyundai suspends advertising on X due to brand safety concerns

South Korea’s Hyundai said Friday that it has suspended its advertising on X, formerly known as Twitter, and is talking directly with the Elon Musk-led social media platform over brand safety issues.

It was not immediately clear why the auto giant stopped advertising on the site and Reuters has sought comment. Meanwhile, X did not immediately respond to Reuters’ request for comment.

Last November, the White House condemned Musk’s endorsement of a “sinister” anti-Semitic conspiracy theory.

Since Musk took over the site in October 2022 and eased content controls, advertisers have fled, leading to an increase in hate speech on X, according to civil rights groups.

Media Matters has already found that ads from companies such as IBM, Apple, Oracle and Comcast’s Xfinity were included with anti-Semitic content.