Hennessey showcases versatility in ‘Designed for More’ campaign

Cognac brand Hennessey has launched ‘Made for More’, a new campaign to show its adaptability.

Starring Teyana Taylor and Damson Idris, the five-film series features five cases to “showcase the blend of Cognac”. Hennessey teamed up with Wieden+Kennedy Amsterdam as a creative agency, with the goal of refreshing the brand’s “visual world” for a younger audience.

Julie Nollet, global chief marketing officer, commented: “Hennessy is known everywhere but people don’t always know how it can change – how it brings more flavor, depth, and complexity to all kinds of cocktails. Our new ‘Made for More’ campaign ‘ brings to life this concept of 1+1=3, showing limitless possibilities and introducing another side of the brand with beauty, joy and open-mindedness. It shakes up the brand’s perceptions and builds on its legacy for a new generation.

Alongside the five films is photography by Micaiah Carter, model and street photographer. The photo, which will be shown around the world, features Cognac cocktails.

Carter said: “Collaborating with Hennessy and W+K for this campaign along with Teyana Taylor and Damson Idris has really inspired me. Together, we’ve created an immersive world that perfectly blends the culture and essence of Hennessy. It’s a fascinating collaboration that deeply illuminates the spirit of this next era. I am so excited to bring this vision to life. It’s one of my favorite collaborations yet.”

8 April 2024 – Lucy Schofield