- A special series of the American brand also arrives in Europe, as part of the Brand’s “Last Call” giveaway: a project in full Dodge style, which offers participants the last opportunity to benefit from the HEMI engine on the Charger and Challenger.
- Cars in the special series are produced and sold in limited editions: a unique opportunity for fans of the brand, who will be able to acquire a unique model and be part of the journey of the iconic Last Call generation.
- Seven examples of muscle car inspired by icons of the past, five of them are sold in Europe: the first is the exclusive Dodge Challenger Shakedown, inspired by the 2016 version.
- All 2023 Charger and Challenger models feature a commemorative “Last Call” banner under the hood and each is available in 14 exterior color options, including three heritage shades.
- At the same time, Dodge adds the popular Jailbreak package to the 717 horsepower Charger and Challenger SRT Hellcat models for an even higher level of customization.
Turin, 29 March 2023 – Dodge welcomes the Charger and Challenger HEMI models with a project that is consistent with the values that have always distinguished the brand. In fact, the American brand will end the production of the two models in the current version at the end of 2023 and, for the last few months of activity, has launched a “Last Call” tribute that includes a special series of cars from both. lines. The version that marks the end of an era, in the context of an electrifying journey, was announced in August 2022 and went on sale in November of the same year in the United States. Now Dodge is expanding this innovation to Europe as part of the brand’s European development plan. The project celebrates Last Call by revisiting iconic designs from the brand’s history, available in 14 color variants on the Charger and more on the Challenger. Meanwhile, Dodge is also expanding the popular Jailbreak package to be available on the 717-horsepower Charger and Challenger SRT Hellcat models as well.
Statement by Tim Kuniskis, Chief Executive Officer of the Dodge Brand
“Celebrating the end of an era muscle car HEMI, we have removed all limits to reach a new level. With this operation we want to prove ourselves again as a reference point for the manufacture of extreme performance vehicles. Dodge does not give up, and the brand will mark the last few examples of the popular Charger and Challenger in their current form as we got here, with a passion for our products and our fans that drives us to give the shape as unique as possible in the community and in the market. muscle car”, said Tim Kuniskis, Chief Executive Officer of the Dodge Brand Company, during the launch event of the Last Call USA in August 2022. A series characterized by performance but also by exclusivity: in fact all cars are produced and sold in limited editions. A together which represents a real unique opportunity for fans of the brand, who by purchasing one of the “Last Call” models will guarantee a truly unique product.
Dodge Charger and Challenger “Last Call” and special editions – Historic colors and commemorative plates
The new series consists of seven versions of model year 2023, closely connected to the tradition of Dodge: for the occasion, new cars get inspiration from the famous ones. muscle car of the Brand, remembering the most important details. Six models were unveiled in August 2022 at the Dodge Speed Week event at the M1 Hall in Pontiac, Michigan: Dodge Challenger Shakedown, Charger Super Bee, Challenger and Charger Scat Pack Swinger, Charger King Daytona and Challenger Black Ghost. A seventh model has instead been launched in recent days: it is the Dodge Challenger SRT Demon 170, an exclusive model that will be produced in more than 3,000 units. Dodge is now expanding sales to Europe for five of these seven special editions: the Charger King Daytona and the Challenger SRT Demon 170 are the exceptions.
All 2023 Dodge Charger and Challenger models feature a special commemorative “Last Call” plaque under the hood, making each a true collector’s item featuring the name and silhouette of the car, with the words “Made in the Auburn Mountains” and “Assembled in Brampton” which confirm its origin. The two ranges each offer 14 exterior color options, including three of the Brand’s signature heritage shades – B5 Blue, Plum Crazy purple and Sublime green – as well as the popular and modern Destroyer Grey. Cars are also enriched with different graphic details on the bodies.
To celebrate this special edition in true Dodge style, the brand is also expanding access to its popular SRT Jailbreak Package, first introduced for the Dodge Charger and Challenger SRT Hellcat Redeye Widebody, which unlocks color settings and content restrictions. For 2023, the Jailbreak package will be more affordable, up to the 717-horsepower Challenger and Charger SRT Hellcats as well. In this way Dodge offers participants unlimited customization possibilities in their own creations muscle carand unique customization of every detail.
Dodge Europe has partnered with its International Official Dealer Partners to bring the Charger and Challenger into the hands of enthusiasts through an Official Retail Network with full service and warranty packages.
Dodge Challenger Shakedown sbarca in Europe
The first car in this special edition introduced to the public in Europe was the 2023 Dodge Challenger Shakedown, a version that pays homage to the popular model of the 2016 concept, which was unveiled at the SEMA Show in Las Vegas that same year. The iconic car is referenced with many details, including a red ‘392’ fender graphic, ‘Shakedown’ spoiler graphic with red accents, red six-piston Brembo brakes, IP ‘Shakedown’ badge, premium seats of Black Nappa/Alcantara with red stitching. , which is also found on the console, steering wheel and seats. The new version is also enhanced with unique features, such as the black “Challenger” badge on the grille, the exclusive R/T badge, Carbon Black Lightweight 20×11″ wheels (Widebody) and Rosso Demon seat belts. The legendary umbrella of The Mopar Shaker is also back.The reference to the original theme is clear, with a combination of black and red that perfectly balances the dialogue between modern elements and the soul of the past.
The 2023 Dodge Challenger Shakedown is a true limited edition for car enthusiasts muscle carOnly 1,000 models were produced, including 500 Dodge Challenger Shakedown R/T Scat Pack (in Destroyer Gray) and 500 Challenger Shakedown R/T Scat Pack Widebody (in Pitch Black). There are 55 unique models landing in Europe, all Challenger Shakedown R/T Scat Pack Widebody (in Pitch Black). The model can be equipped with accessories from the Plus Group, Technology Group, Navigation and Carbon/Suede packs.
Dodge, high performance and best-in-class power
For more than 100 years, the Dodge brand has carried the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge shifts into high gear with a lineup that delivers unmatched performance in every segment in which they compete.
Dodge is evolving as a performance brand, offering SRT Hellcat versions of the Dodge Challenger, Dodge Charger and Dodge Durango, as well as an R/T hybrid version of the all-new Dodge Hornet, which represents the brand’s first all-electric performance car. Dodge offers an 807-horsepower Dodge Challenger SRT Super Stock that dominates the drag lines; the 797-horsepower Dodge Charger SRT Redeye, the world’s most powerful and fastest mass-produced sedan; and the 710-horsepower Dodge Durango SRT Hellcat, the most powerful SUV ever; and best-in-class performance in the commercial vehicle segment joined by the Dodge Hornet. Combined, these four muscle cars make Dodge the most powerful powerhouse in the industry, producing more horsepower than any other American platform in its entire lineup.
In 2022, the Dodge brand was ranked No. 1 in the JD Power APEAL (Mass Market) survey, making it the only domestic brand to achieve this result for three consecutive years. In addition, the Dodge Challenger has continued to lead the car segment muscle car again surpassing all competitors for the second year in a row.
Dodge is part of the portfolio of brands offered by Stellantis, the world’s leading automotive manufacturer and mobility services provider. For more information on Stellantis (NYSE:STLA), please visit www.stellantis.com.