DS 7 Crossback – a luxury car that refers to Haute Couture | French.pl

We all know that the capital of fashion is Paris. France is associated with expensive fashion and fashion brands, such as Yves Saint Laurent, Pierre Cardin, André Courrèges and Emanuel Ungaro. Then Christian Lacroix, Jean-Paul Gaultier and Thierry Mugler also appeared. And haute couture is luxury fashion, the creators of custom-made clothes, measured, of course. This is the opposite of prêt-à-porter, that is, clothes available ready-made.

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What does the DS 7 Crossback have to do with all this? Haute Couture products are characterized by high-quality materials and finishes, and are often sewn by hand. In France, where haute couture was born, this term has been protected by law since 1945, which means that fashion houses that use this name have to comply with certain criteria, including hand sewing, a certain number of workers and models, and have at least two workshops – studio, the organization of at least two exhibitions of different collections per year and … the use of a special area of ​​materials.

However, the father of Haute Couture is considered to be an Englishman, Charles Frederick Worth, who opened his fashion house in the 19th century, located near Place Vendome. He introduced new advertising practices there, including the first fashion shows and the participation of models, and also came up with the idea of ​​creating a collection.

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The DS 7 Crossback is at the intersection of the worlds of luxury, fashion and the automotive industry. High-quality materials in the interior, original design, differences, things that are not found in any other car – this is undoubtedly a memory of Haute Couture. DS Automobiles, a French luxury brand, is very present in the world of fashion and art, and its motto, ie the avant-garde spirit, shows a certain kind of uniqueness and stands out from the crowd of other, rather bland, cars.

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DS Automobiles stands for beauty and comfort that go far beyond the standards known from many brands. Maybe that’s why this brand also attracts interesting people who stand out in their communities.

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