Polestar describes 2024 as a “transition year” and is struggling with problems

Polestar is looking at 7,200 cars delivered in the first quarter, the new Polestar 4 already has 1,200 units, although it is only available in one market. That’s still fewer units than a year ago (Q1 2023: 12,100)

Despite the new Polestar 2 and the new Polestar 4, that’s not enough to see growth again. So Thomas Ingenlath talks about a “transition year” for the brand, because 2024 will be very important for Polestar.

Polestar should offer better service in 2024

In addition to the Polestar 4, the Polestar 3 is also being launched and these two SUVs must ensure that things move forward, because the brand wants to be profitable by 2025. Polestar is now also more independent of Volvo because it has given part to Geely and part to new investors to increase money.

But the plan for the future of the brand is still stagnant;

But you can also see that the joy is somewhat tempered by what Volkswagen AG has achieved with Seat and Cupra (getting rid of the more expensive and higher profit performance brand) is still not going well here.

But let’s wait until 2024, because sedans are not easy in the SUV market at the moment and Polestar 3 and Polestar 4 will be more important. But the point is that these two electric cars should be well received by customers. Polestar advertises with positive feedback from reviews, but that alone is not enough.

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