Electric car brand BYD chooses Abovo, HPB and Mayster

Electric car brand BYD chooses Abovo, HPB and Mayster


The electric car brand BYD is now available in the Netherlands. Three organizations will help introduce the brand and the cars, and will also support the company in the long term: HPB | PR office, Abovo Maxlead and Mayster.

HPB made the internal interpretation of BYD’s international brand, developed an innovative and responsible platform it got attention. Abovo Maxlead handles media strategy, buying and planning for both offline and online media. Automotive agency Mayster handled brand strategy development, positioning, campaigns and virtual showroom. Today the first words were shown live on Out of Home and online media.

BYD not only manufactures its own cars, but also manufactures electric technology such as batteries for other car brands. The brand name is an acronym for ‘Build Your Dreams’. Stéphanie Ruitenbeek, Marketing Leader BYD Netherlands: ‘Build Your Dreams is more than a name, it is a call to action. We don’t just want to introduce new electric passenger cars, but we really want to inspire Dutch consumers to make the world more future-proof together. In our search for the right organizations, the formation of partnerships and collaborations was important; we really wanted to do it together. With HPB, Abovo Maxlead and Mayster, we have therefore found the perfect combination of agencies to position and develop our consumer brand in the Netherlands.’