Electric car, from BYD to others.  The Chinese attack on Europe’s rich market has begun

Electric car, from BYD to others. The Chinese attack on Europe’s rich market has begun


The Peace Palace is located in The Hague, a coastal city in the Netherlands where China prepares a new attack, this time for cars: the end of the month BYD provides models and plans for landing on the Old Continent. THE European manufacturers will have to think about how to defend their “fortress”, given that the siege has already started for some time and thatforced electricity as a result of this pandemic, the shortage of small processors and the Russian invasion of Ukraine have caused list prices to rise and sales to fall. Many houses have announced dizzying profits despite the drop in volume, and yet not only is there a shortage of product availability, but families can no longer afford new cars, even low-end rechargeable or electric ones. It is no coincidence that Middle Kingdom companies focus on acharity not only sustainable (from an environmental point of view), but also found (from an economic point of view).

In the first seven months of the year in the most environmentally friendly market in the world, the Norway (eight out of ten cars are zero air on the road and nine out of ten are electric), the penetration of Chinese products it is about 13% between MG (controlled by SAIC, a public company), Volvo and Polestar (Geely) and BYD. Even Smart is now 50% Chinese (50% joint venture between Mercedes and Geely) and 20% of the capital of the same house and star is in the hands of Chinese companies (BAIC and Geely again). Inside of England Only MG (+76% since the beginning of the year) exceeded 3% of the share, which is close to 6% if we also consider Polestar and Volvo. In Germanythe large European market, including Lynk & Co (always associated with Geely) penetration is around 2%, slightly lower than that of Italy where DR (Italian company importing components and manufacturing under license from JAC Motors and Chery Automobiles) sold 11,580 cars in 7 months (1.5% share) and 8,052 Volvos (1%).

The event of BYD refers to models and strategies at the continental level: in the first half of the year it sold more electric vehicles (including plug-ins) than any other manufacturer at international level, more than 638,000, 180,000 of which were zero-emission in the quarter the second. only against 255,000 in Tesla. In early March last year, the Shenzhen company stopped sales of cars with combustion engines and perhaps by the end of the year BYD will have won the status as an electric-only brand. Among the reasons for the success of Chinese brands, which still face mistrust on the part of drivers, there is. pricein general competition, andfreedom. The problem of the value of used cars remains, but people who need a car are not left with many options: in fact, Dacia also continues to grow, because it remains available (even if it has only one electric model in the range. ) BYD, which is also among the world’s top three battery cell manufacturers, has already signed an agreement with Hedin for distribution in Sweden and Germany.

Also there NIO is sharpening its weapons for the European market: the bridgehead was Norway, where the first four-minute battery changing stations were installed. At the end of the year the company, which is also engaged in System E (for one season he had hired the Italian driver Luca Filippi), he aims at Germany and then expands to the whole of Europe.

The time for the first match has also arrived for the “sustainable” brand. Wow And Now of the Great Wall, which a year ago at the IAA in Munich showed the Wey Coffee 01 plug-in SUV and Cat. Although delayed compared to the original plans (before the summer of this year), the autumn markets will begin. : in Germany they will be distributed by Emil Frey.

Among other brands, in Italy (and Europe) have already landed there too The way,, Seres and Maxus (always regulated by SAIC), which deals with zero-emission commercial vehicles. Residence of cooperation American-Chinese Silk FAW in the Emilian Land of Motors is instead further postponed: the expected document for the land of Gavassaon the outskirts of Reggio Emilia, should have taken place on August 5, but was postponed for several weeks.