Aston Martin: demand for electric cars is weak – ecomento.de

Aston Martin recently postponed the launch of its first electric car from 2025 to 2027. Instead, the British are investing more in plug-in hybrid drives. Combustion engines will continue to play a central role in the brand.

CEO Lawrence Stroll expects that plug-in hybrids will be more than a “plug-in technology” and will remain on the market until the mid-2030s and beyond. Aston Martin customers have told dealers that they want “noise and smell” and prefer combustion engine technology for their cars, Stroll said. Motor vehicle.

According to the report, Aston Martin has developed an electric car architecture and plans to introduce four electric cars: GT, SUV, crossover and supercar. However, these should not come to the market before 2027, after the first model is presented at the end of 2026.

Demand for electric luxury cars in particular is low

“We have designed and prepared a platform for four different cars,” Stroll told Autoportal. “We have professionally designed and created all physical products.” The market launch was planned at the end of 2025, “but it seems that the hype around electric cars, whether political or not, is greater than consumer demand, especially for one Aston. Martin Prize”.

According to Stroll, the demand for electric cars is very weak in luxury segments. Aston Martins are usually not the first car for customers and are mostly used for leisure time. Stroll said Aston Martin will “get there” in terms of electric cars, “but not at the time mentioned above.” With the delay of pure electric cars, the brand has decided to invest “heavily” in plug-in hybrids – a technology that “will be around for a long time, and we will have many types”.

Combustion engines in Aston Martin for as long as allowed

The company’s plug-in hybrid technology will rely on V8 engines because customers don’t like V6 engines, Stroll explained. V8 engines would also be available from Mercedes-AMG in the plug-in era. The CEO said Aston Martin will also add hybrid technology to its V12 engine. Plug-in hybrids are getting louder Motor vehicle based on Aston Martin’s existing architecture and potentially integrated into existing model ranges.

Stroll doesn’t see a “decline in demand” for plug-in hybrids until at least the mid-2030s. They’re particularly attractive to manufacturers like Aston Martin because they enable pure electric drive for city traffic, while offering plenty of performance in other areas. “They will last much longer than anyone thought a year ago,” believes the head of the luxury car maker. Aston Martin will continue to build cars with combustion engines for as long as it is allowed.