Jaguar Land Rover France is reviewing its management committee

JLR is the beginning of a great revolution. The Reimagine strategy, launched in 2021 and expected to lead the manufacturer on the path of electromobility and “modern luxury”, is slowly taking shape and leading to change.

Thus, the management committee of JLR France, always under obligation Philippe Robbrechtpresident and executive director, has been revised to better meet the challenges ahead, including the creation of the position of director of customer experience.

This new position is falling Boris Virfeu who has worked mainly in the localization of the customer journey in France but also in the development of the JLR cockpit,”a new performance indicator management tool for traders and field forces that is now being used in all markets in Europe” indicates the manufacturer.

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In this reorganization, Pascale Gautheron he becomes the director of network development after following the customer satisfaction file and pre-managing the VO Approved label.

The position of Director of Business Operations is at Anton Talpa who has held, in the past, this job at the European level. Michael Pierre and David Bucher continue their duties as director of communications and events and director of finance and IT. An organization chart is still important Sabrina Moreau who remains in charge of human resources.

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Finally, two members of the former management committee of JLR France are called to the new continental operations. So Laurent Letourneur takes over the management of the Jaguar brand for the European market and Remi Vuillemin will manage the customer journey at this level.