Ford Pro and You Tuber David Dave: YouTube series “Doing the Mission”

Ford Works GmbH

(update company news Ford “Making Mission”) After successful collaborations with YouTube stars such as Knossi and Otto Bulletproof, Ford is now starting a new collaboration with a popular producer. In “Mission Machen”, Ford Pro sends well-known YouTuber David “Dave” Henrichs as a daily apprentice to real Ford Pro commercial customers who, like roofers, master painters, pipe sweepers or on their organic farms, use vehicles Ford Pro commercial. and also use Ford’s smart and connected services Use for each ecosystem.

As an intern, Dave spends a day with small and medium-sized enterprises (SMEs) and receives a technical crash course from experts. In ten- to 12-minute YouTube videos, her hosts show her the most important tips and tricks. In “Doing the Mission,” Ford Pro portrays its customers as true heroes and details their daily tasks and daily challenges.

Dave has 1.1 million followers on YouTube

The YouTuber is known for taking matters into her own hands and always taking on new roles, including most recently on the show “7 vs. Wild”.

In part 1, Dave visits roofer Thomas Potthast from Dacher von Hunold GmbH in Detmold.. Dave is directly challenged as part of the team and has to prove himself on various construction sites – pitching and covering roof tiles, attaching storm sections, gutters, ship management and operating aerial work platforms. The YouTuber and the intern start sweating profusely.

CEO Potthast Company currently has twelve different Ford Pro vehicles in its fleet, including the Transit, E-Transit and Ranger. The team also uses FORDLiive, Ford Pro Telematics and Ford Pro Charging charging solutions for its electric commercial vehicles.

In future episodes, Dave will also meet Annemarie Paulsen from the Paulsen organic farm

An organic farmer works there according to organic farming guidelines and uses a Ford Ranger. He grows staple crops such as corn and alfalfa for sale and as feed for his 320 dairy cows and 250 calves. ” famous in Germany.

The content format “Ford Pro: Doing the Mission” is composed of eight episodes

“Mission Machen” will be broadcast on YouTube throughout the year 2024. In addition to the relevant main show, various platform- and target group-specific content is provided by “Mission Machen” for Facebook, Instagram, TikTok and YouTube Shorts, thus reaching the relevant target audience on different channels .

“Together with our creative agency ODALINE, we are now expanding our content strategy from cars to Ford Pro and celebrating the businesses and small businesses that drive the economy with our commercial vehicles,” emphasizes Holger Dohmen, Head of Brand & Media, Ford-Werke GmbH. “With ‘Making Mission’, on the one hand, we want to document the daily life of Ford Pro commercial customers, honor their daily work and provide practical tips. On the other hand, we show our Ford commercial vehicles and services Pro and show how they can make small businesses more productive.”

“Mission Make” is the first dedicated content format for Ford Pro. With ODALINE, Ford carefully relies on original content that has been created specifically for digital platforms. A YouTube series produced by “HEY NA!” from Berlin, directed by Felix Urbauer.

Ford Pro is the independent business unit of Ford’s commercial vehicle business and has defended its market leadership in the commercial vehicle segment in Europe for nine consecutive years. No manufacturer has achieved this before.

But Ford Pro offers more than a fleet of attractive commercial vehicles, namely a 360-degree offering of smart services and connected services. Ford Pro helps commercial customers increase vehicle uptime, reduce costs and make their businesses more productive overall. Accordingly, the Pro in Ford Pro stands for productivity.

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Ford Works GmbH