The chair does not pass, on the contrary it raises

Numbers don’t lie and say A chair (e Cupra especially) there is no reason to do so. 2023 was a record-breaker, the best in the history of the Spanish brand and much of this is thanks to the Cupra brand, which has been able to conquer markets with its technological content and modern and futuristic style. Last year, according to international accounting rules (IFRS), the SEAT group got a record operating profit of 625 million euros, with an increase of 592 million euros. This represents an improvement in profit of 4.1%, from 0.3% to 4.4%. Annual sales also reached a historic figure of 14.333 billion euros, or 31% more than in 2022 (10.941 billion).

These results confirm the strength of the company and the success of its ongoing transformation strategy. “We are closing in on a year in which SEAT SA recorded the best financial results in its 73-year history, ensuring that our company continues on its path to a profitable future,” said Wayne Griffiths, CEO of SEAT and Cupra. “2023 was a year of great change for the automotive industry and for our company as it continued to navigate a sea of ​​uncertainty and experience the biggest changes in its history.” Contrary to what was going around in the car circles, there will be no closure of the Seat, That is, familiar models will still remain on the market and there will be market innovation by 2025: regarding the future, Seat has implemented the right strategy to maintain the company’s profitable growth and the brand will play a fundamental role in this sense. , bringing hybrid and fuel-efficient cars to market to the end of the combustion era. The Arona and Ibiza will be redesigned in 2025 and in the coming months the brand will launch a new version of Leon, with updates and improvements at the technical and technological level. More than that tooAteca it will be updated and its life cycle will be extended.