Modern luxury on stage at Range Rover House. Here is the Evoque Milano Dark Edition, a special edition of 50 models

ROME – On the occasion of the Design Week, the Range Rover House opens its doors in a special space via Amerigo Vespucci 8, in the Porta Nuova area. A place where guests will be welcomed until April 21st, with exclusive experiences, able to better reflect the brand’s “modern luxury” philosophy. The same philosophy that guided the environment of the House, where the enveloping environment, characterized by significant design, refinement and sustainable beauty, will make visitors appreciate the essence of the brand.

The spaces of the Range Rover House Milan offer a generous living room reserved for customers of the British brand, a showroom open to visitors and an outdoor area where it is possible to admire the Range Rover Evoque Milano Dark Edition, a special series created for a limited time only. 50 units. The configuration is completed by the SV Room, an area dedicated to the world of SV (Special Vehicles), the exclusive personalization program of Range Rover, a true jewel in the crown of the brand. Precisely in this space, visitors will be able to discover the limitless possibilities of SV vehicle configurations, assisted by a product expert. The calendar of events includes design talks, creative talks and cooking shows with star chefs, as well as morning energizing sessions, beauty experiences, mixers and much more. To complete the offer of opportunities, until April 19, it will be possible to get the thrill of a test car experience on board the Range Rover range, driving through the streets of the city of Milan, the capital of design. Furthermore, for an in-depth and extended driving experience, on Saturday 20th and Sunday 21st, you will be able to leave the city limits for unique experiences with a team of Land Rover coaches and travel to Franciacorta.

“I am proud to be able to use the great opportunity of the Design Week to open the Range Rover House in Milan – announced Marco Santucci, managing director of Jaguar Land Rover Italy – I add, it is the first in Europe. to open the doors into urban reality. Being able to welcome our customers in this space, to offer them a modern luxury experience, according to their desires and values, confirms our determination to always put them at the center of everything we do.”