Identytec vs. Volkswagen: the identity brand was copied by us – News

In latest information, Identitytec, a family-owned company specializing in intralogistics products, has raised legal issues against automotive giant Volkswagen over its use of “ID.” Second Identitytec, their use of the prefix “ID.” in their products began more than 15 years, with the registration of trademarks such as ID.CONNECT, SHELF IDand others, from March 2013.

The dispute gained traction when Volkswagen, a former customer of Identytec, has introduced a new series of electric vehicles called “ID.” in 2020, which also included related devices and technologies such as ID. LIGHT e ID. CHARGE. Identytec claims that Volkswagen was well aware of their trademarks, having purchased some of their products in the past, and considers Volkswagen’s adoption of the rationale for the name “Identity”. like extravagance.

To make matters more complicated, though, Identytec was the first to register an “identity.” Volkswagen filed oppositions to three of Identytec’s trademarks in 2019 German Patent and Trademark Office. Volkswagen later admitted it had made a mistake during the negotiations in 2020, clearly recognizing Identytec’s earlier rights.

The situation brought Identitytec take legal action, despite a general reluctance to take legal action against business partners. The reasons for this include the direct attack from Volkswagen, the disappointment of the adoption of the brand line by the old customer, and the severe damage in the market, which made it difficult for Identytec to distinguish itself as an independent distributor.