Auto China Beijing 2024: Omoda 7 will be Chery’s first European model – Auto China Beijing, electromobility (e-mobility), SUVs, pickups, off-road vehicles | Information

Chery is one of China’s top ten manufacturers with nearly 1.8 million units. Unusually, the headquarters is in Wuhu, which is not considered a dirty car hub. In China, the main brand stands for affordable cars, but Chery is also aiming higher with a new subsidiary. Quick review: Omoda is an independent brand of Chery Automobile Co., Ltd. based in Wuhu.

The silent giant: Chery is already the largest car exporter in China

Founded in 1997, Chery Automobile is now not only China’s largest automobile supplier, but also the first automobile company in China to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the international market. Over the past 20 years, Chery has always relied on independent innovation and established its own R&D centers in China, Germany, the United States and Brazil. In addition, Chery has built a global automotive R&D team with more than 5,500 employees, gradually establishing a complete technology and product R&D system. In this way, Chery has successfully created product brands such as Arrizo and Tiggo with global sales of more than 10 million units.

Joint venture with Jaguar Land Rover

In 2012, Chery and Jaguar Land Rover Motors jointly invested in establishing Chery Jaguar Land Rover Motors Co. Ltd, China’s first Sino-British luxury car joint venture. Today, Chery’s sales and service network covers more than 80 countries and regions. Chery is already the largest car exporter in China, exporting more than 450,000 vehicles.

That is why they are now also exploring the European market, because in Raunheim they already have a German development center and near Barcelona they want to revive the old Ebro-Nissan factory with the Catalan regional government. In addition to the Chery brands, a relaunch of the Spanish brand Ebro is also planned.

Chief strategist Zhu Shaodong wants to position Omoda as an alternative to the Koreans and sees Kia in particular as a role model. The Omoda 5 is a 4.40 m long SUV that comes with a combustion engine and an electric motor. Inside, it offers enough space with a wheelbase of 2.63 m and is aimed at the compact class.