In the early 1960s Le Mans winner Carroll Shelby envisioned a car that combined a small, lightweight British-style chassis with strong and reliable American engineering. After its introduction in 1962, the Cobra was an instant hit, with sports car enthusiasts and on the racing circuit. And it remains fast and sought after by collectors to this day.
Willy Breitling carefully witnesses the changes of those years, the lifestyle of a generation of young children who leave work early on Friday, jump on the switch, put on their favorite music and go to meet friends to dance until dawn to a Beatles song. He understands the importance of addressing this audience in order to give new impetus to the technical chronograph that is losing interest. As he himself said at the beginning of 1964: “We are entering the world of young people and we will speak their language”.
High Time is the answer and it quickly becomes a symbol of a powerful generation, thanks to the elegant and unusual design of its dial. Breitling Top Time Classic cars are inspired by the greatest sports cars of the 60s: Ford Mustang, Chevrolet, Thunderbird, Corvette, Deus. Among the new things for 2023, to be precise, is the B01 Shelby Cobra which has the colors and logo of the regular car itself, as well as a race-style strap in perforated leather, a tachymeter scale for measuring speed and ‘squircle’ counters (neither not square or round) reminiscent of old dashboard tachometers. Under the bonnet it also has a new engine to be proud of: the wonderful Breitling-industrie caliber 01. Because today’s young people also want to push the limits and enjoy life to the fullest. Grab the time.