2024 POLESTAR DESIGN COMPETITION PARTNERS WITH HOT WHEELS

Polestar presents its 2024 Design Challenge in partnership with Mattel’s Hot Wheels brand, one of the world’s best-selling toy brands. This year’s competition asks entrants to surprise and impress the judges with projects inspired by childhood dreams. Combining Polestar’s distinctive design DNA with their latest collectible Hot Wheels concept, it promises to be the most ambitious Polestar Design Competition yet.

The winning model will be part of the Hot Wheels range, available for purchase worldwide, as the first Hot Wheels x Polestar car to be produced as part of a wider partnership with Polestar production models. Entrants are encouraged to be as creative as possible and push the boundaries of vehicle performance and design in their final submission. The only requirement is that Mattel be able to translate the final model into a 1:64 scale Hot Wheels car, and that photos showing the car’s interior and surroundings be included in the model.

Maximilian Missoni, Head of Design at Polestar, said: “Dreams have the power to inspire us and take us beyond what we think is possible. This is an opportunity for all participating designers to push the limits of Polestar and let their imaginations run wild.” In keeping with the competition’s history of collaboration, the participants selected before the final round, and Polestar and Hot Wheels design experts, will be personally coached by the Polestar design team to improve the designs they submitted for the final selection. Submissions for the competition will open on March 5, 2024, and the deadline for submissions is April 16, 2024. Polestar expects to reveal the winner of the competition in the fourth quarter of 2024.