Maserati campaign and Damiano David’s testimony

New testimony of Maserati And Damiano David. The car company of the Stellantis group has chosen the leader of Måneskin for the campaign, “It turns you on”, presenting a new one 100% Folgore electric range.

“It turns on”: the new commercial for Maserati by Damiano David

Indeed position ninety twoavailable on Maserati’s digital channels and on TV, it has a cinematic look and evokes the atmosphere of dolce vita.

In fact, from the first shots the singer assumes, even literally, the role of a Former Italian star chased by fans and photographers as he leaves the hotel and starts driving his car, a sports car from the Maserati range.

On the new board GranCabrio Folgore Maserati Damiano David drives first on the deserted streets of the city, then on the coastal road with unique views above. Portofino and others Ligurian coast.

Between one stage and another there is time to change clothes and stop at a set of pictures.

In the last pictures of “It turns you on“Not only the clothes and the roads traveled have changed: the singer now finds himself in the back seat of Grecale FolgoreSUV from Maserati’s new 100% electric range.

Time is not random: a car change takes place as Damiano from Måneskin describes the Italians as «mood alters», identify this ability to quickly switch from one state of mind to another as one of the reasons why anyone abroad falls in love Italians and of their way of life.

in the country”It turns you on” seems, moreover, to be expressly addressed to a foreign publicso much so that throughout the Maserati mini-film Damiano David recites, out loud and in English, a speech about What does it mean to be Italian?.

“Energy”, “love”, “movement”, “positivity”, “joy”, “enthusiasm” are key words chosen to describeItaly and at the same time to evoke the values ​​and vision of Maserati.

Maserati: an exciting campaign on the value of Italian

The automaker has done its thing for a while link with Italy a strong booking feature and is now celebrating, in short, with a very exciting campaign.

As often happens in advertising campaigns in the automotive sector, in fact, much in the new campaign of Maserati by Damiano David is played. riddles ed features that activate others difficult to translate in pictures or on the screen.

The unmistakable style that made the Måneskin singer a fashion icon recalls, for example, a certain idea of Italian beauty and luxury.

The tendency of Italians to be enthusiastic and “on” – to paraphrase the title – for many things seems like a direct metaphor, however, for what it must feel like to drive sports cars like those of the new Folgore Maserati range.

Maserati campaign credits by Damiano David

Maserati campaign starring Damiano David is signed by Ignorance.

business”It turns you on” produced by Buddy Film and directed by Gabriele Mainetti and photography of Diego Indraccolo.

Campaign photos are for Paolo Zerbini e Max Sarotto.

Starcom handled programming across digital, social, connected TV, DOOH, OOH and print.

Damiano David style was done by Michele Potenza.