Maserati selects Balich Wonder Studio for the creative concept and production of the GranCabrio Folgore presentation show

Maserati selects Balich Wonder Studio for the creative concept and production of the GranCabrio Folgore presentation show


The car manufacturer has increased its confidence in the agency that created the MMXX World Premiere MC20 launch show in 2020 and the Grecale presentation events program in 2022.

On the evening of Monday 15th April, Maserati he presented the show as a world premiere from RiminiMade of Thunder”, an energy-packed show delivered LightningThe new 100% electric version of House of the Trident.

To start the show, designed and produced by Balich Wonder Studio and streamed all over the world, it was a mind-blowing and fascinating experience signed by the internationally famous Italian artist and friend of Trident Dardust, to say goodbye to the sunset and welcome the arrival of a new era with Folgore.

Soon after, a talented Italian actress Matilda De Angelisaccompanied by a brilliant Italian representative in the world of science, astrophysicist and popularizer Edwige PezzuliTrident’s exclusive guest at this special event, opened the dance and introduced the guests to the evening: together they told the first pages of the life of the Motor Valley brand – which this year came to celebrate 110 years of its wealth and charm. automotive and competitive history – the day on which the anniversary of the birth of the great Italian genius, Leonardo Da Vinci, occurs and the national day of Made in Italy is celebrated.

Carolina DottiPartner di Balich Wonder Studio and Head of Business Experience Division, afferma: “After creating the MMXX World Premiere MC20 launch show in 2020 and the Grecale presentation event program in 2022, we are delighted to renew the partnership with Maserati. Translating the energy and creative momentum of the brand into a memorable show is always an exciting challenge”