After Hamilton’s commitment: Ferrari changes name

Lewis Hamilton’s dedication as a driver pays off twice for Ferrari. The Italian racing team has a new title sponsor and is changing its name.

Munich – Lewis Hamilton’s transfer of Formula 1 from Mercedes to Ferrari for next season caused a stir. With the seven-time world champion, the Scuderia wants to launch a major attack on Red Bull and Max Verstappen in 2025, which currently looks unassailable.

And Hamilton’s plan pays off twice for Ferrari: On the one hand, the Italian racing team gets a title that is probably the biggest among active drivers. On the other hand, the name Hamilton attracts major donors. One of them will now be the main sponsor and name. That means: Ferrari is even changing its name.

Ferrari finalizes agreement with new title sponsor

As the racing team announced on Wednesday, the American technology company Hewlett-Packard (HP) will be the new sponsor of the title. From now on, the two current drivers Charles Leclerc and Carlos Sainz Jr., who Hamilton will replace next season, will no longer be racing for “Scuderia Ferrari”, but for “Scuderia Ferrari HP”.

“Our founder passed on to us his constant desire for development. This drives our pursuit of innovation on the road and on the racetrack. At HP we have found the same values, which make the company an ideal partner. We look forward to starting our partnership and facing new opportunities and challenges together,” Ferrari CEO Benedetto Vigna was quoted as saying in a press release.