The Fiat 600 is an ‘Italian style icon’.
Now it looks really good, the new FIAT 600. It must be said, the compact EV SUV is a stylish evolution of the 500X. Officially, FIAT is talking about a replacement for the 500L, but that is a business strategy, because the 500X will remain in production for almost 2 years. You may wonder who still chooses that car after seeing this. FIAT wants to market the 600 as the ultimate Italian family car. Style without fuss and for a wide target group. In any case, we think it is a very successful result.
Scope of photography.
The so-called spy photos during the photo shoot without many viewers seem to be a tradition. Stellantis rents a street (in this case in Rome) for half an hour and extra, takes photos for brochures and has a few people take pictures from a distance with a not-so-expensive smartphone. We also saw it happen in exactly the same way with the Jeep Avenger and the Abarth 500e. In the case of the Avenger, it took about two months after this concept shoot before the car was presented to the world. Everyone is now talking about July 4 in the case of the FIAT 600. The birthday of the 500. The 600 was already an important and close relative of the 500 in the 1950s, so that date does not sound very reliable. A day close to that date will also be good.