Fiat Chrysler and PSA are called Stellantis after the merger

Fiat Chrysler and PSA are called Stellantis after the merger


At the end of October 2019, car companies Fiat Chrysler and PPE decided to unite. Now it is clear what the joint company will be called from 2021: Neither FCA-PSA nor PSA-FCA, just simple. Stellantis. The name goes back to the Latin word “stella” (star, comet) and aims on the one hand to honor the history of the two founding companies and at the same time to point the way for the group. “Astrological references reflect the spirit of optimism, energy and renewal that is driving this industry-changing merger,” it said in a statement.

A pseudonym, which is probably also intended to prevent one of the two partners from feeling neglected, should only be used at the group level as a corporate brand, the founders’ brand names and logos will not change. As a next step, the partners willing to merge announce the launch of a logo that will become the corporate brand identity of that name.

The proposed 50:50 merger, which is currently under scrutiny by regulatory authorities, would create the world’s fourth largest car company. Brands such as Peugeot, Citroen, Opel, Fiat, Chrysler, Jeep, Alfa Romeo and Maserati are then under the umbrella of a large corporation.

As a partner in finding a name and further steps of the process, the Publicis Group on the board. me