Fiat is the leader, but Ford earns nearly three times as much per car sold

Fiat is the leader, but Ford earns nearly three times as much per car sold


A report by consultancy Jato Dynamics on automakers’ payouts reveals that Fiat’s average ticket is beaten only by Hyundai and Renault.




Ford Bronco Sport: helps with the upper average ticket and costs R$ 267,900

Ford Bronco Sport: helps with the upper average ticket and costs R$ 267,900

Photo: Ford

Fiat was the car brand with the most revenue in Brazil in 2022, with a total of $45.3 billion, but it is only in 12th place in terms of revenue per car sold, considering the 14 most popular brands. 1st place goes to Ford, which was only the 14th best-selling brand and 13th in revenue. Each Ford vehicle now has an average ticket of R$ 272,177.

Ford’s revenue per car sold is almost three times that of Fiat (2.5x). Among the products that produce in Brazil and have a large amount of sales, the surprise is Toyotawhich was only the 4th best-selling brand, but the 2nd in total revenue with R$ 39 billion.

Billing figures for car manufacturers appear in the advisory report Jet Dynamics, specialized in the automotive sector. Based on these numbers and total vehicle sales, Guia do Carro calculated the average revenue per vehicle sold.



Toyota Corolla Cross: SUV price starts at R$ 258,290

Toyota Corolla Cross: SUV price starts at R$ 258,290

Photo: Toyota / Disclosure

Toyota managed to get an average ticket of R$ 204,072, while the revenue per Fiat vehicle sold is R$ 105,449. Another surprise in this position is Hyundai, which has an average ticket lower than Fiat and just higher than Renault.

Revenue per car sold – 2022

1 Ford – BRL 272,177

2 Mitsubishi – BRL 265,721

Third Toyota – BRL 204,072

4th Jeep – BRL 193,681

5th Caoa Chery – BRL 177,259

6th Nissan – BRL 153,022

7th Honda – BRL 132,457

8th Chevrolet – BRL 129,537

9th Volkswagen – BRL 115,861

10 Citroën – BRL 115,451

Peugeot 11 – BRL 112,826

Fiat 12 – BRL 105,449

13th Hyundai – BRL 104,982

Renault 14 – BRL 99,261

It is worth mentioning that Ford, Mitsubishi, Jeep and Caoa Chery are not recognized as luxury brands, but sell premium products. Therefore, they look very good to be ranked. But if we remove these brands from the list, Toyota’s earnings are more visible.

Regarding profit, Jato Dynamics did not report it in its report. Therefore, it is impossible to say with certainty which of these kings is more profitable. Payment numbers are estimates. As for luxury brands, we left this space for a separate analysis.





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