Fiat will connect a range of vehicles between Brazil and Europe;  understand change

Fiat will connect a range of vehicles between Brazil and Europe; understand change



Fiat intends to consolidate the car portfolio in markets such as Brazil and European countries (Photo: Solution/Fiat)

Fiat’s global CEO, Oliver François, revealed in an interview that the manufacturer will link the range between the Brazilian and European markets. Currently, the portfolio of brand models in the country is made up almost entirely of products from the region. Find out below what this change means.

Fiat intends to consolidate the car portfolio in markets such as Brazil and Europe.  The strategy will start with the new generation Tipo
The new generation of Fiat Tipo is set to launch a new global strategy for the brand (Photo: Solutions / Fiat)

Fiat will have the same line of cars in Brazil and in European countries

Recently, the global CEO of Fiat, Oliver François, announced in an interview given to the website AutoExpress that the brand intends to develop new international products that will be released in all markets, such as Europe and Brazil.

In this way, the Italian car manufacturer would abandon the current strategy of producing products focused on certain regions, as it is now.

SEE ALSO

Today, the brand’s portfolio in Brazil includes regional cars developed for the domestic market, such as the Fiat Mobi, Argo, Cronos, Strada, Pulse, Fastback and Fiorino. In addition to Brazil, many of these models are also produced in other Latin American countries.

However, according to the speeches of the executive, thinking about models that focus only on one area makes the company less profitable and competitive.

“There is no way Fiat can be consistently profitable – and it is profitable now, but our plan is to be more and more – if we do not integrate our European and South American lines”, explained the CEO of the Italian car manufacturer. .

In addition, since Stellantis was created in 2021 by the merger between PSA and FCA, the group has shared technology and projects between brands, such as the Peugeot Partner Rapid, based on the van. Fiat Fiorinoor three Fiat Scudo, Citroën Jumpy and Peugeot Expert, which also participate in the project.

Another example is the recent introduction of the Fiat engine, Firefly 1.0, which is in the Argo and Cronos, for the Peugeot 208 range and the new generation Citroën C3, for example. When it comes to regional brands, Fiat is considering using the same strategy within its portfolio, in different areas.

Such technology integration is precisely used to strengthen and make automakers more competitive in this area.

Still according to the Fiat boss, it is possible that the models have small differences between one country and another – something like the Renault Group does with the Brazilian Kwid and the Dacia Spring, for example – however, in general they are the same models from a design point of view.

Fiat intends to consolidate the car portfolio in markets such as Brazil and Europe.  The strategy will start with the new generation Tipo
By unifying the platform, Fiat can offer similar models in different markets (Photo: Solutions/Fiat)

The start of this new Fiat strategy to connect the range between Brazil and Europe will benefit from the use of the common CMP platform (used by the C3 and the new 208, for example), as well as the electrical configuration of this base, e. -CMP (shared with e-208 e e-2008)

In this way, along with the development of joint projects between markets, the car manufacturer can develop the same car with electric variants, and give an example in areas where the technology is more advanced. At the same time, the car can be sold with hot engines in other countries, for example.

Fiat Tipo will start a new phase for the brand

Also according to the CEO of Fiat, the new generation Tipo will be responsible for starting this brand strategy. Currently a medium hatch in Europe, the model will be transformed into an SUV and should be delivered between 2024 and 2025. The development may be made to serve several markets, including Brazil.

Click here and press the button follow” to be the first to receive the latest information about this subject on your mobile phone!

Fiat intends to consolidate the car portfolio in markets such as Brazil and Europe.  The strategy will start with the new generation Tipo
The new generation Fiat Tipo will have SUV bodywork (Image: Disclosure/Fiat)

What did you think? to follow @sitegaragem360 on Instagram to see more and leave your comment click here

Nicole Santana

Nicole SantanaJournalist and business communication specialist, with more than three years of experience working actively in the automotive industry and was awarded in 2016 for the best journalistic report through the Auto Informe competition. He is currently dedicated to writing the Garagem 360 portal, providing news, tests and multimedia content about the world of cars.