First multi-brand DS Automobiles and Alfa Romeo showroom opens in UK – Francuska.pl – Dziennik Motoryzacyjny

First multi-brand DS Automobiles and Alfa Romeo showroom opens in UK – Francuska.pl – Dziennik Motoryzacyjny


First multi-brand DS Automobiles and Alfa Romeo showroom opens in UK – Francuska.pl – Dziennik Motoryzacyjny

Motorvogue, the Stellantis dealer, has opened the first multi-brand DS Automobiles and Alfa Romeo showroom in the UK.

DS Automobiles is a French luxury car brand, characterized by avant-garde styling, elegant design and high-quality interior materials. An avant-garde look is combined here with power drives up to 360 HP in total. Alfa Romeo, on the other hand, is an Italian brand of high-end sports cars. Both are owned by the Stellantis concern.

To the right of the door we have DS Automobiles

The first multi-brand showroom for DS Automobiles and Alfa Romeo has arrived in the UK. Motorrovouge, the Stellantis dealer, has opened a showroom in Norwich. It is a city located north-east of London.

Multi-brand showrooms is a new strategy of Stellantis aimed at simplifying the choice of vehicles by the customer and reducing the costs of the distribution network. The company’s policy is to combine complementary brands – in this case, DS Automobiles and Alfa Romeo. Motorvogue in Norwich shows the direction of change for the Stellantis chain in the area of ​​premium brands. We can expect the same to happen in other countries.

Alfa Romeo on the left

Talks with businesses about similar changes are ongoing in Poland. There are already showrooms combining, for example, the Citroën, Peugeot and Opel brands, eg in Wrocław and Bydgoszcz. At the same time, the DS Store showrooms act as a standout for DS Cars. Rebuilding the sales network is a big challenge for the Polish branch of Stellantis: due to the decrease in sales of new cars, not all dealers are ready to make the investment.

Photo courtesy of Stellantis England

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Tomasz Nowicki

Tomasz Nowicki

He has been interested in driving since a young age with Citroen, Peugeot and Renault since childhood!

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