Ford Mustang Mach-E |  Ford reopens the order books and cuts prices again

Ford Mustang Mach-E | Ford reopens the order books and cuts prices again

A day before reporting its financial statements for the first quarter of the year, American automaker Ford announced last week a second price cut for its 2023 Mustang Mach-E electric sedan. This is a pricing strategy that goes against the market to increase sales as dealers can reorder.

All Premium trim levels, whether equipped with all-wheel drive or long-range charging, see their prices drop by between $3,000 and $11,000, depending on the configuration chosen. The most expensive versions – the California Route 1 and GT Performance Edition – will retail for $69,995 and $82,995, respectively, which is a discount of more than $9,000 either way.

This price adjustment also coincides with the introduction of a new lithium-iron phosphate battery, the arrival of which was announced in February. This will be offered on board “regular” autonomy models (72 kWh) and will slightly increase the autonomy of the rear-wheel drive version to 402 km and up to 364 km for the all-wheel drive version. The latter will also benefit from an additional 45 hp in the transition to increase the count to 311 hp thanks to its two engines.

Ford notes that this new battery can be charged to 100% more often and will take 5 minutes less to go from 10% to 80% at a fast charging station. It is used by Ford to reduce its dependence on nickel and cobalt and thus increase its production capacity of electric models. On the other hand, it is less effective in cold weather.

Following this announcement, the big boss of Ford, Jim Farley, announced in an interview with wall street magazine that the reduction of prices in the electric car sector “was a nervous situation”, referring to the strategy of its competitor Tesla. “The resale value for people who bought it at a higher price is terrible,” Farley said, noting that there is a “limit” that the manufacturer will not exceed in this price war between the Mustang Mach-E and the Tesla Model Y.