Ford: no to direct sales in Europe, dealers will remain – News

Ford: no to direct sales in Europe, dealers will remain – News

Ford Abandons Plan to Convert European Sales Network to Direct-to-Dealer Sales Model

April 9, 2024

SAccording to a recent report, Ford has decided to abandon its plan to convert its European retail network to a direct agency sales model.

Originally, Ford had planned to start direct sales in Europe, delaying distribution until 2026 after successfully testing the implementation in Villages Then. However, the manufacturer has now announced that it has completely abandoned this system, choosing to create a model of “agreement the top“.

Anna Lena Strigel, responsible from sales Ford’s EV for Europe confirmed this decision to Autocar. However, Ford chose not to comment further on the matter, saying it could not provide full details on its plans.

Even the seller’s representatives Ford have been cautious in commenting on this information, preferring to refrain from official statements in the absence of direct communication from the manufacturer. However, some traders in Germany they revealed that Ford contacted them late for the change of sales network to 2030.

Despite these changes strategyFord has confirmed that it will continue to reduce its dealer network in Europe, considering SUV Of fascia alta e passenger cars commercialin preparation for moving to a unique brand electricity in the Old Continent.