Lamborghini is innovating like crazy, this time with a new logo

In times when everything has to be more modern and new, it can be difficult for brands to keep up. Of course, some things you should never change. For example, if Pringles suddenly had a different name and packaging, we would be completely confused. And other brands are also wise to modernize, Lamborghini is doing it.

It is not the first time that Lamborghini has changed its logo. Yet it has been the bull that has played a central role in the iconic logo for a long time and we can reveal; Fortunately, it is not abandoned this time either.

Lamborghini

The history of our friends from Lamborghini goes way back of course! The brand’s first car rolled off the production line in 1963, but that’s a story for another time. What is interesting is that until then a completely different logo was used for the brand. It reminds us a bit of the Illuminati triangle. The founders of Ferruccio Lamborghini were included in the triangle, which was also something. After that, Italian designers saw the light and decided to create a cow.

A cow

When the new logo was introduced in 1963, the brand decided to incorporate something from the owner into it. This time it was his zodiac sign, you guessed it, Taurus! This animal has been the centerpiece of the supercar brand’s logos until now. The animal is also important in the new version. The biggest change to the logo seems to be the color. The cow is not shown with a little yellow, its color is a little soft. Not a bad modification in our opinion, at least you still realize it’s a Lamborghini that’s racing!