At the beginning of 2022, Ferrari started a new chapter in its history with Purosangue. Although we were not allowed to call it that from their marketing department, the famous brand has clearly presented its first SUV. So the figures are correct, because Ferrari already had to close the order books because the waiting time went up to two years. However, these are early orders, because Purosangue was not yet delivered in 2022.
A lot to look forward to
Even without the Purosangue, Ferrari managed to keep its head above water last year, to say the least. For example, the brand set a sales record for the second year in a row, good for 13,221 copies worldwide. That’s another 19% more than the 11,155 cars the Italians were able to sell in 2021, and profits are definitely growing nicely. Ferrari had sales of around 5.1 billion euros last year and finally earned 939 million, compared to a lower sales of 4.3 billion and a profit of 833 million in 2021. The top sellers of 2022 were, in their own words, the SF90 Stradale, the 296 GTB and Portofino M.
So Purosangue is not yet part of those figures, but that will change this year. Deliveries should begin in the coming months, and as with SUVs, should boost sales figures. However, that’s not the only model that Ferrari is aiming for, as they promise to launch another four new models this year. They’re still tight-lipped about it, but according to the rumor mill we can already count on a replacement no Roma Spider, the successor to the 812 Superfast and a more powerful version of the SF90. Much to look forward to, for us and for Ferrari investors.