From the digital world to the physical world: Cupra DarkRebel, ready for the next stage of its evolution

CUPRA Black Rebel It is a car that pushes the boundaries of design and performance, and even questions how cars will be defined and created in the coming years for new generations.

The CUPRA DarkRebel is moving towards the physical world as it completes a phase where users can influence the design of the final model via the Hyper Configurator. At the Feature Experience event in Berlin, the world heard our call to action and responded in droves.

Since then, the CUPRA Tribe has made more than 270,000 configurations, including those of brand ambassadors such as Alexia Putellas, Marc ter Stegen, Ansu Fati or Daniel Brühl, who have used a real immersion tool to help create some of the features of the CUPRA DarkRebel. . This car is the first concept car of the brand created in Metahype, CUPRA’s position in the Metaverse, which offers unlimited possibilities. Thousands of data collected during the development phase will be transferred to the final design of the CUPRA DarkRebel.

“CUPRA DarkRebel is the brand’s latest inspiration and was born without the limitations imposed by the real world. This show car “It is designed for new generations and Tribes, not individuals, and is a rebel with a reason that shows that electric cars can be attractive, emotional and impactful,” commented Wayne Griffiths, CEO of CUPRA. “I think CUPRA is pure engagement. It’s a brand created by people who are passionate about what they do. The DarkRebel is proof of this passion that has reached its limits.

Consumers from all over the world have had the opportunity to increase their creativity by influencing the final design of the CUPRA DarkRebel. The countries with the most installations are Spain and Germany, while Mexico and Turkey are in the top ten.

In Hyper Configurator there are three environments: model square, model cube, and model limit. The CUPRA tribe is particularly drawn to the model square, where it is inspired by natural materials such as minerals and stones, and has experimented with the raw texture and earthy colors of the CUPRA.

74% of users have used Hyper Configurator via mobile devices, a clear sign that DarkRebel is a car designed for a new generation.

The Hyper Configurator remains active for the entire CUPRA Tribe on the brand’s website, with the aim of creating a CUPRA DarkRebel in a unique and personal way for each user.

CUPRA and ORVECAME

CUPRA (SEAT Group) is an ORVECAME concession in Gran Canaria, Lanzarote and Fuerteventura.