Lexus returns to Fuorisalone with an idea for the future

“Time” represents the mobility of the future and is also the name that Lexus participates in the Milan Design Week for the 15th year in a row, describing its electrification process and its idea of ​​innovation.

The Lexus Future Zero-emission Catalyst is an installation, consisting of two works that show all the visionary capabilities of Lexus, which opens to the public from 16 to 21 April, located in the Art Center and Art Park of Superstudio Più in the Tortona area. , the district best known for design in Milan.

The works on display will be “BEYOND THE HORIZON” by Hideki Yoshimoto/Tangent, an installation inspired by the LF-ZC (Lexus Future Zero-emission Catalyst) concept car, a new modern electrification model that will allow for super-powerful driving, and “ 8 minutes 20 seconds” by Dutch solar designer Marjan van Aubel, where the common theme of time reflects the progress made by Lexus in the design and manufacture of human-centered vehicles.

“Lexus has always challenged conventions in the luxury car industry, working to expand the scope of its products and services to exceed the expectations of its customers,” said Simon Humphries, Lexus Chief Brand Officer. “We have a strong human-centered philosophy and believe that by continuing to explore the relationship between people and time – the title of our exhibition – we will be inspired to create new and special experiences.”

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