Genesis GV60 Magma Concept Makes a Sporting Strike at German Rivals

Until now, Genesis has tended towards luxury cars with a zen-like personality but its new Magma brand announces a range of performance-oriented cars to take on the likes of AMG, BMW M, and the new Electric Macan. . The GV60 Magma Concept was the first car to be put into production and we would later see a Magma version of every Genesis sold.

“Genesis Magma offers an exciting opportunity to push the boundaries of performance and luxury with new interpretations in high-performance vehicles, with the ultimate goal of creating unique Genesis models,” said Luc Donckerwolke, Genesis Chief Creative Officer.

Looking at the GV60 Magma Concept, there is a strong desire to increase the volume equally in terms of visual aggression and sporty driving experience. The GV60 Magma Concept sits low and wide with fat wheel arches, wide air intakes, air vents all around and 21-inch performance wheels with a sleek aero disc design.

Of course, a large diffuser and rear spoiler are very much a part of the performance car rulebook and the same applies here.

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Inside, you’ll find bucket seats with body-colored seats, trimmed in Nappa and suede leather with a double-diamond stitch pattern in Magma orange and titanium gray.

The GV60 shares its platform with the Hyundai Ioniq 5 and Kia EV6, so, with their performance iterations already on sale with the Ioniq 5 N and EV6 GT, we expect the GV60 Magma to pump out more than 650bhp with a. incredible amount of torque.

Besides the GV60 Magma, other cars that were showcased at the brand’s launch included Magma versions of the GV80 Coupe Concept, G80 Magma Special and the X Gran Berlinetta Concept.

The GV80 Coupe could be the next model after the GV60 with the same pumped-up styling along with more power. The G80 Magma Special though would only be available in the Middle East.

We don’t yet have full details on the power figures and dynamics improvements but with six-time Le Mans winner Jacky Ickx appointed as a Brand Partner, we wouldn’t be surprised to see a more intense driving experience on display for the Magma. various.

In time, we also expect Genesis Magma vehicles to enter Australia as another entrant in the growing performance vehicle category.

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