Chery is expanding its European offensive by investing in B-ON utility vehicles

Chery wants to strike fast and hard to conquer the European car market. In addition to the upcoming deployment of a full range of passenger cars and the opening of a factory in Spain, the Chinese manufacturer announces the creation of a joint venture with B-ON.

This new initiative is intended to be mutually beneficial. Chery invests in a manufacturer specializing in the use of electric lights with great ambitions and recognized skills in technical design and product development.

Read also: Jochen Tüting, Chery Europe: “We are a modest brand, we will have hot cars”

In turn, B-ON gets capital from China’s state-owned auto giant, along with its manufacturing engineering and supply chain capabilities.

Pelkan Sales

The establishment of this joint venture will lead to the sale of the Pelkan in Europe and North America by mid-2024. This electric utility vehicle offers a payload of 1,350 kg and a range between 226 and 279 km depending on the battery pack chosen (43 or 54 kWh).

“Cooperation with a major global leader like the Chery group is an important moment for B-ON and its growth“, he announces Bruno LambertPDG de B-ON. Yin Tongyuethe chairman of Chery’s board of directors, believes for his part that this partnership includes “full union“.

Read also: Who is Chery, this new group of Chinese playing with Europe?

B-ON, as a reminder, was founded in 2020 and negotiated in 2022 the purchase of the intellectual property and production rights of StreetScooter from Deutsche Post DHL Group.