In February 2023, General Motors (GM) experienced an upsurge in Mexico sales, with a nine percent increase compared to the same month the previous year.
The American auto manufacturer’s Mexican arm, GM Mexicana, sold 16,387 units in February of this year, a marked improvement from the 14,941 units sold during the same month in 2022.
The increase in sales was aided by a surge in demand for GM’s crossover and SUV models. The company’s mid-size Blazer and Traverse SUVs saw a 50 and 39 percent growth respectively, while sales of the Trax small crossover were up 27 percent.
GM Mexicana’s President, Enrique Pintado, ascribed the growth to the company’s commitment to “superior customer service and a constant focus on innovation and quality.”
The company’s overall sales for the first two months of 2023 were up seven percent from the same period in 2022. GM has enjoyed a period of sustained growth in Mexico over the past few years, with sales in the country increasing by 15 percent in 2020 and 14 percent in 2021.
Commenting on the latest figures, Pintado said: “We are encouraged by the growth we are seeing in Mexico and are confident that the positive momentum will continue throughout the year.”
GM Mexicana’s February 2023 sales figures mark the ninth consecutive month in which the company has recorded double-digit growth in Mexico. With the country’s economy on the rise and consumer confidence increasing, the company is well-positioned to further capitalize on the positive momentum.
General Motors’ Mexico arm achieved a nine percent sales increase in February 2023 compared to the same month the previous year. This surge was largely driven by a marked demand for the company’s crossover and SUV models, with the mid-size Blazer and Traverse SUVs experiencing a 50 and 39 percent growth respectively. GM Mexicana’s President, Enrique Pintado, attributed the growth to the company’s focus on “superior customer service and a constant focus on innovation and quality.” The company’s total sales for the first two months of 2023 were up seven percent from the same period in 2022. GM Mexicana’s February sales figures signify the ninth consecutive month of double-digit growth in Mexico, with the country’s economic outlook and consumer confidence bolstering the company’s positive momentum.