Alfa Romeo: won in the end | They had to change his name

When we talk about Alfa Romeo, as it has always been clear, it is a big ‘name’ in the automotive panorama, not only in Italy, but also internationally.

And just a name, or rather ‘un name‘, is the center of very interesting news that, in recent days, has done a lot discuss around the brand.

What is it about? Of the story involved Alfa Romeo on the one hand, and institution from another: about what? Just a name. A name to change. And so it went.

What do you mean? Let’s try to summarize everything in a few lines. There have been discussions for some time on the issue related to Alfa Romeo Milanwhose name ended in the middle of discussion.

For what reason? Because he had been asked to come ago: and indeed that is the end of it, at least for now. So Alfa Romeo Milan it will no longer be called that.

Alfa Romeo Milano will no longer call us that

The name of Alfa Romeo Milano was changed to Junior. The parent company has chosen to replace the name of the recently presented b-suv to avoid controversy, perhaps, after the words of Minister of Trade and Made in Italy, Adolfo Urso, who had doubts about the choice to call the new car Alfa Milano, which is produced entirely abroad.

Il Alfa Romeo CEO, Jean-Philippe Learnedso he informed everyone of the choice to change his name, to move from Milan to Junior during a press conference where he emphasized that he did not believe that there could be any grounds for alleged violations of the law, but he preferred to choose this change to avoid it. any kind of controversy.

The name change, Alfa CEO explains everything

While clearly emphasizing that it has no obligation to do so, the CEO of Alfa Romeo he explained that the choice to change the name was based on the desire to give customers ‘priority’ and the “positive feelings” that come from the brand’s products.

Would there be grounds for violation? The Minister Bear the said law no. 350/2003 and Art. 4 paragraph 49 it prohibits the “marketing of products with false or misleading indications of origin”. In any case, the controversy was over even before his birth, with the name change putting an end to the debate.