“Everyone who builds will rely on it”

Audi
“Everyone who builds will rely on it”

Four Rings introduces a new internal CI. German sales manager Philipp Noack sees widespread acceptance, but stresses the voluntary nature. Businesses should make similar investments with many new models coming in 2024.

Mr. Noack, the beginning of the year was not good for Audi in Germany in terms of new registrations, after having a significant increase in book sales at the end of 2023. In March, however, new registrations decreased by almost 40 percent. What caused this development ?

Phillip Noack: 2023 went really well. We recorded over 17 percent new registrations and put 252,000 new cars on the road. The used car business also went well as we recorded record sales in the service and parts business. In fact, we would like to get off to a good start in 2024. The financing structure for electric cars in Germany worries many customers, so we need clearer conditions for the political system. In addition, macroeconomic conditions also weigh on our business. But traditionally the beginning of the year is a little reserved; We typically see the strongest business in the second and third quarters. We have been able to significantly shorten delivery times and look forward to the many new models we will be able to offer our customers in the coming years.