Kia review strategies: there will be more hybrids in the lineup

The Come on organized a meeting with the financial community to present an update on its strategies and to deal with the uncertainty of the automobiles. The changes, made about a year after the presentation of the latest industrial plan, concern, above all, commercial plans and production on the electrical front. The Korean company believes that the demand for electric vehicles is expected to grow until 2030, but at an unusual pace, especially in the near future, due to factors such as the weakening of the global economy, reduced incentives and slow development. payment infrastructure. Therefore, “carefully responding to changes in the market context”, Kia intends to increase its flexibility in terms of offers, strengthening the hybrid range with six types in 2024, which should be eight in 2026 and nine in 2028, and hybrid options. “on many major products.”

The electric ones. The Koreans, who intend to offer electric vehicles and last in all industries, have nevertheless confirmed the development and launch of electric vehicle programs with the goal of reaching the global sales of 1.6 million battery-powered units by 2030 (out of the total amount expected at all times to 4.3 million. ): by 2027, there will be 15 BEVs in the range, of which six will be ready by 2026: we start this year with EV3, followed by the EV2, EV4 and EV5 in major markets, including the US, Europe and South Korea. For emerging countries, two special BEVs are planned, like the Carens for India. The plan aims to make BEV, hybrid and Phev products reach 58% of total sales by 2030, i.e. 2.48 million units. Purpose Built Vehicles (PBVs), electric vehicles designed to meet the specific mobility needs of customers, will also have to contribute: Kia intends to launch two of them, PV5 and PV7, with the aim of selling 250,000 in 2030 also due to the expansion of the routes used ( ways will be provided not only to companies, but also to individuals).