Black Rebel Concept, the rebel side of Cupra for Design Week – Mondo Motori

The DarkRebel concept car is the announced protagonist of Cupra’s installation for the 2024 edition of Milan Design Week. From 15 to 21 April, in fact, the future research of the Iberian manufacturer will be displayed at the store in Corso Como, showing the way of innovation and games made by the brand.
The showroom is part of a project that is between the present and the future of the brand, divided in three different parts of the city: Corso Como, Piazza XXV Aprile and Galleria Garibaldi.
“Design, sustainability, research, innovation and technology, but also objects and nature, are emphasized by the Italian branch – the basis of the configuration of the Rebel Side of Architecture, shown from 10am to 10pm”, right in the center of Cupra. Garage. Here, accompanied among other things by the sounds of the DJ set, it will be possible to admire the dream of the future expressed by the Dark Rebel, from sustainability to technology and design, according to the theme of this edition “Thing, nature”. a Milanese event.
In Piazza XXV Aprile, however, the spotlight is on the study of materials and the redefinition of aesthetic codes carried out by the brand’s designers.
Finally, the Cupra Experience at Galleria Garibaldi will offer an immersive virtual reality experience.
“The theme of Materia Natura – explains Pierantonio Vianello, director of Cupra in Italy – gives us the opportunity to continue to show the world our commitment to sustainability, our passion for design, as well as the desire to explore new horizons for the participation and participation of our Tribe We have created our dream, our ambitions expressed in the Cupra DarkRebel concept car, we have given voice to new generations and expressed our interest in design that has led us to abandon the creation of original industrial materials to improve new vehicles. natural and sustainable materials capable of taking Cupra beyond the limits of usually.” .

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