Fiat Strada reaches the milestone of half a million units produced

Founded in 1998, Fiat Strada has its own chapter in the history of the brand thanks to the great success, longevity and innovation it has brought to the industry. In addition to being the best-selling car in Brazil for three consecutive years (2021, 2022 and 2023), Fiat pick-up It has also been number one in its category for 21 years. So, Pickup developed and produced in Stellantis Betim Car Station has reached the milestone of half a million produced since its second generation entered the market in June 2020.

The Fiat Strada has reached the milestone of half a million units since its second generation arrived on the market in June 2020.

At that time the Fiat Strada underwent significant changes and introduced an unusual four-door cab configuration for five passengers. With a new design, new suspension, best-in-class circumference, increased ground clearance and better entry (up to 24º) and departure angles (up to 28º), the new generation The takeover is based on the MPP platform, dedicated solely to development of new acquisitions.

The New Fiat Strada it brought this innovation and many more almost four years ago and since then it has been recognized as a leader by the market with the best numbers and by journalists with awards like 20. But Fiat did not stop there. Always following the tradition of innovation, in 2021, it arrived with a new CVT automatic transmission, being the first with this type of gearbox in its category in Brazil. Last year the new features of the 2024 range were further expanded with greater performance with a new turbo flex engine, design changes and a new Ultra version to make the range more complete. It is worth mentioning that the Fiat Strada is also sold abroad in Uruguay, Paraguay and Argentina.

“Together, Road and Bull make Fiat a reference brand as a brand that better understands the consumer in Brazil, with about 40 percent of the segment at the moment. And this is easy to explain as Strada has always brought something new to the market. To name just a few examples, we have extended cab, Locker, double cab, 4 doors, CVT gearbox and turbo engine, in other words you cannot talk about the segment without giving its opinion, which is a great success in the industry. . As the only crossover that has reached the top of the market, we know that the Strada is in the hearts of Brazilians and these half a million images of the new generation on offer prove it again,” it emphasizes. Alexandre Aquino, vice president of Fiat for Latin America.