Polestar is partnering with Hot Wheels for its design competition

Every year, Polestar organizes its design competition. This year, Hot Wheels is joining the scene and has committed to recreating the winning design on a smaller scale. A childhood dream that is coming true.

The winning model will join the 2025 Hot Wheels collection with a 1/64 scale vehicle.

A natural partnership

As a kid, who didn’t dream of having a family car made by Hot Wheels or even building it yourself? Polestar makes this dream possible by partnering with an American company. Since 2020, the Swedish brand has organized a design competition and created the winning design in real size. Last year, the winning “Synegry” concept was shown during the IAA in Munich and traveled across the Atlantic to Mattel’s Hot Wheels Legends Tour in El Segundo, California. This year, participants are encouraged to let their creativity run wild and propose bold interior and exterior designs. Polestar calls on participants to revisit their childhood and draw inspiration from their childhood imagination. This return to childhood must surprise and delight the juries. Only one parameter is required: the possibility of translating their vision into a 1:64 Hot Wheels model. The different models promise to be original, because the participants will have to combine the DNA of Polestar, often refined, and match it with that of Hot Wheels, very crazy. A surprising collaboration, but heralding a unique edition where two worlds meet to express the potential of the world’s young and old designers.

The nugget search contest

Polestar’s design competition is therefore not the first. This partnership with Hot Wheels marks the fourth year of the milestone competition for the Swedish brand. This event is an opportunity to showcase designers, certified or not.. From the first edition, the standard surprised the local Polestar teams. This also allowed students to join branding teams or enter the world of design. In addition to drawing, this competition leaves room for innovation. In previous years, a car that fights against environmental pollution thanks to internal air filters visible from the outside was presented, along with the tree house was also a winner. Polestar is not just for cars. Last year’s concept of “Harambee” was a collaboration between the winners of exterior and interior designs, selected from 600 participants.. It took six months to bring the design to life with Polestar’s design team. For those who like, The contest will open on March 5, 2024 and will continue until April 16, 2024. The announcement of the winner and the future owner of their mini car will take place in the fourth quarter of this year. Later, the model will join the 2025 Hot Wheels lineup.

Turn your childhood dream into reality with your Polestar.

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